By The Numbers
Our Impacts
100
%
Export oriented
350
+
Export marketing events
28
+
Years of Experience
25
+
Countries of export
01
Introductory Export Potential Estimation
Expected export products and their unique features, export plan, estimated exporting goals and targets, target sectors in target countries, distribution channels
02
Hybrid Market Study & Pilot Promotion
Through pilot interviews and promotion at B2Bs, trade shows, furthers events in cooperation with multiplicators and trade media, partner networks
03
Export Team and Export Network Formation
Networking. pre-selection and selection of team members, potential and existing partners
04
Dedicated Support with Consulting & Coaching
Export team building and positive reinforcement, on demand consulting and coaching
SCHWARZ & PARTNER
Central Europe Export Marketing Express
Take advantage of combining hybrid participation in various international trade shows, B2Bs and business programs in Switzerland, Austria, Czech Republic, Hungary and Slovakia, all or some, within one international business projec. Join us at Central Europe Marketing Express and visit Vienna, Prague, Brno, Bratislav, Budapest, Basel and Zurich.
Scope of Services
Hybrid low cost participation at B2B events and trade shows
DB of local importers and distributors
Express local market scan
Design of relevant competitive advantages
Design of relevant communication channels
Media, multiplicator and partner contacts
Hybrid attendance at trade shows and other B2B events
“Local face” export-office services
Export offer design and target-group adaptation
Multi-channel, multi-wave communication
Landing page and on-site response management
Pre-selection of clients
Online and on-site B2B contacts, events and meetings
Multiplicator networks
Building incentives for influencers, media, partners and stakeholders
Export/import/innovation marketing networks
On-demand media coverage
Pilot interviews with experts and key accounts
Send a discovery e-mail
Should you have any enquiries or would you like to discuss your project requirements and receive a personal offer, please do not hesitate to contact us by e-mail export at export – marketing . eu so that SCHWARZ & PARTNER can prepare a solution to meet your unique needs, wants and wishes. We look forward to hearing from you.
CE specific consulting & coaching for Your new sales team
for Europe?
CE EXPORT MARKETING COACHING & CONSULTING
ON-LINE, ONE-ON-ONE, B2Bs, INTERNATIONAL TRADE SHOWS
Level up export marketing skills of your sales team for Central Europe
With over 25 years of international competence in intercultural communication and export marketing SCHWARZ & PARTNER excells in finding a complex combination of promotional tools and developing efficient solutions for better coaching of young sales teams targeting Central Europe.
For many companies and organisations, especially small and medium enterprises the export marketing means lack of information and the end of stereotypes based on the previous home market activities.
Business in a foreign market often means a different positioning, different target groups, different communication channels, different interpretations of the marketing message, different drivers, distribution channels and many other essential market factors.
The knowledge of these foreign market factors is therefore very important before you make decisions on your export and start investing your resources in the foreign market. With over 28 years of export marketing experience and competence SCHWARZ & PARTNER consulting and coaching the client on the specifics of the foreign market and the main export target groups can significantly reduce risks of failure for the client and save time and money.
Moreover in the course of the time the foreign market situation has been changing may be even faster than in your home market. The market changes demand flexibility and innovative specific for various target groups concepts. Therefore SCHWARZ & PARTNER first of all consider unique competitive advantages of the client for the target group in the target market and look for a correspondent niche in the market and does not sell general solutions.
SCHWARZ & PARTNER
INTERNATIONAL KNOW-HOW
THE FIRST STEPS WITH SCHWARZ & PARTNER
The first step for the cooperation with SCHWARZ & PARTNER is to provide detailed information relevant for the assessment of export potential especially for the positioning.
In the further dialogue with the client SCHWARZ & PARTNER will analyse the potential, select the main target groups and will formulate the absolute and relative competitive advantages valid for the decision-makers within these target groups. Then taking into account their specifics and export marketing budget of the client a correspondent concept is designed and a complex of export marketing tools and communication channels is selected. A good further step is to conduct pilot export marketing interviews with the multiplicators and experts for the target group and in this way to check the response to the concept and the reactions to the formulated for the client competitive advantages. Depending on the results SCHWARZ & PARTNER will prepare a complex export marketing plan and chose further steps usually including the selection of promotional events like a B2B trade show, adapted to the target group promotional materials, if necessary clarify the necessity of certificates, customs clearance and logistics issues.
The further steps will follow depending on the complex export marketing plan, preferences and project time frames of the client.
TRADE SHOWS AND B2Bs as EXPORT MARKETING TOOLS
Since 1998 SCHWARZ & PARTNER has accumulated vast experience in the field of interregional and international projects in trade show industry mainly in Austria, Germany, Switzerland, Slovenia, Hungary and in the Czech Republic and developed exclusive know-how, including innovative concepts for B2B export marketing at international trade shows, mainly for trade shows in Vienna. This know-how is especially valuable for young entrepreneurs and regional export support organisations targeting B2B markets in Central Europe. On demand training and coaching as well as all around export marketing support is provided at regional and international trade shows in Europe and Asia. Each member of the project team of SCHWARZ & PARTNER speaks several European languages fluently and has a strong intercultural communication skills background.
The company has experience in complex projects for various branches and industries including industrial technologies, ICT, new materials, transportation, PR, advertisement and mass media, wood processing industry, handcrafts, agricultural technologies, food & beverage industry, HORECA sectors, medical technology, innovations & education, sports, leisure, culture & arts.
TRAININGS SNAPSHOT
Modern, practical business German in Germany, Austria and Switzerland at international trade shows & other business events. A ‘New’ German in practice.International business missions to industrial trade shows in the Czech Republic, Slovakia, Hungary and Austria.
Modern B2B etiquette in Germany, Austria and Switzerland. A comparative approach.
Contemporary intercultural communication and the perception of foreigners in the countries of Central and Western Europe.
Decision trees, scenario modelling, variables in practical case studies for participation at trade shows in Central Europe.
Practical aspects and trends in the use of financial modelling for participation at international trade shows in Central Europe.
Trainings, Consulting & Coaching on Demand at Trade Shows
The discovery of mirror neurons in 1992 by a team of scientists at the University of Parma became key to understanding processes that had previously remained a mystery — first and foremost in the areas of communication and collaboration. Today, this concept is especially valuable wherever it matters to understand another person’s intentions especially at B2Bs and international trade shows — in empathy, learning, and everyday teamwork.
The seminar combines individual and group practical techniques.
SCHWARZ & PARTNER offers an inovative approach for interpersonal communication at international trade shows and other business events: an intuitive tool for reducing stress and harmonizing teams, considering the workings of mirror neurons.
